Shenzhen Daily--Great Aim Central City: Black Horse Rising Rapidly> 华策集团

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Shenzhen Daily--Great Aim Central City: Black Horse Rising Rapidly发布时间：2016-05-04

Working sketch of the Central City

Customers waiting area

Customers are going through the procedure

　Recently, the first batch of units of Great Aim Central City, a riverbank residential project at the bay area of Longgang district were offered at the marketing center. At the site, it was difficult to scramble for a house, so the developer decided to offer another two batches of units right at the opening site. By 3 pm on that day, all units offered were sold out.

The first batch of A+ comfortably decorated products landing in Longgang

　As disclosed by the developer, after the Central City opened its sales center and sample houses on April 16, by May 1, it had accumulated a number of customers ten times that of the units offered. Since the project was marketed, it has attracted high attention from home buyers across the city. In each time node, it was eye-catching in the city. On April 16, the opening of marketing center & sample houses and news conference of Fan Bingbing attracted tens of thousands of customers, which created a good tale in the house market. The first batch of A+ comfortably decorated products of the Central City landed in Longgang district, which broke two records in the house market of Longgang in the first half of the year: popularity at the opening and over-subscription.

"Navigation for life quality pursuers", creating a humanized living experience

　The popularity of the first batch of houses released by Great Aim Center cannot do without the advantages of products. In the Handbook of Product's Values compiled for the project comprises ten major humanistic systems, which have all been displayed in the standard sample houses delivered by Great Aim Central City. I was also lucky enough to visit the sample houses. The details of the houses fully reflect humanistic care, with rare humanistic designs and applications of products such as trash processor, hand operated window opener, cloud camera for living room, kitchen's access control, electrically heated towel rack and warm air blower for the bathroom.

　These product values have been inspired by the real estate development experience of Mr. Yang Feng in the US and reflect the group's development philosophy of "Navigation for life quality pursuers". As a winner of double prizes of Benny Award and a national famous calligrapher, Mr. Yang has been reputed as a "senior artist among entrepreneurs" and an "excellent entrepreneur among artists".

A riverbank residential project at the bay area launched as a preface to "Eastward Expansion Strategy"

　The Central City lies south of Jixiang Station of Metro Line 3 of Longgang, which is one of the key building projects in Longgang district under the "eastward strategy" and is being planned and upgraded to a central urban area of the metropolis with a total scale of approximately 6 million square meters, integrating commerce, high-tech industries, office, residence, leisure and entertainment. The Central City has been launched initiatively in the area with a total floor area of 1.50 million ㎡and a grand momentum.

　It was learned that as a huge complex project, the overall planning of the project covers multiple types of operation, such as residences, office buildings, apartments, commerce, star rated hotel, kindergarten and government-funded school. After its completion, it will become a riverbank residential town at the bay area integrating riverside style commercial center, landmark level commercial and office cluster, high-end hotel, high-quality deluxe residential area. As introduced by the developer, Phase I of the project will occupy approximately 32,000 ㎡, with a total floor area of 103,000 ㎡. The community is built along Longgang River, which overlooks the wetland park and Genzon Golf Course across the river. The project consists of high-rise buildings and multi-floor garden houses. Each household is designed to face the south or with a good south-north exposure to ventilation and lighting. The distance between buildings was mostly over 100 meters. With a plot ratio of around 2.35, it is a rare low-density riverside central residential area blessed with the landscape of garden, river and Golf course.

　According to some expert in the industry, as a non-local developer in Shenzhen, Great Aim was a black horse and achieved a fantastic performance in less than a month. Its future performance is highly expected by the market.